Welcome to the Ultimate YouTube Guide

In this guide, you will find practical steps on how you can find high quality YouTube niches, while simulatenously avoiding wasting time on dying niches.

Feel free to start a free Mittalmar trial if you want to use it while using the guide (advised).

Theory alone won’t help you much; it’s when we combine theory with practice that we truly acquire new skills!

You Will Learn...

• What A Good Niche Is

• What To Actually Look For

• How To Stand Out

• How You Can Find Niches 100x faster

What a good niche is...

1. High demand, low supply

2. Sustainable positive growth in real-time

3. Scalability and survivability

Let's break it down simple and stupid.

Supply and demand

• Supply = Videos uploaded on a topic

• Demand = Viewers watching that topic

Videos with higher demand than supply is called “outliers”

Two formulas to calculate demand:

Views (video) - Subscribers (channel) = Volume

Why this formula? Subscribers is a signal of audience. If you subtract the audience you can see the people that came for the actual topic/idea of the video

Views (video)/Subscribers (channel) = Outlier ratio

Outlier ratio is a common score to see videos with good supply/demand ratios if they are fresh. The longer the video has been out, the less reliable the score becomes.

Ideal scenario: video no older than 1 month, views at least in the range you want (e.g 100K) and outlier ratio over 1-2 (this depends on the size of the channel).

Let’s look at some examples:

Example 1:
143.4K views-15.6K subs = 87.8K volume
143.4K views/15.6k subs = 9.2x outlier ratio

You need to ask yourself this:
Is it the topic or channel that causes that demand from viewers?

Sometimes a channel might break out, and all their videos goes viral. That can be a false-positive! This is why we need to look at more videos. If several videos with the same topic breaks out, it is a much stronger signal.

Example 2:
1) The “3I/Atlas trend” had many channels that broke out.
This is a very good signal that the topic itself is breaking out and not just isolated to a single channel.

2) Many videos have excess demand + high volume! Exactly what you want to see. Most of these channels fluctuate between 20K-300K, very solid and healthy sign.

If smaller channels break out like this, it’s a positive, because small channels will often struggle if there’s no demand in their niche.

But one very important metric is missing...

Volume and outlier ratio tells us about excess demand, but it doesn’t tell us if demand is still there or if it has passed! You risk betting on a niche that’s already dead! The viewers could already have moved on. That’s why you need real-time interest.

Real-time interest is how many is watching a video or channel now:

Measured using Views Per Day (per video or channel) which is how many views a video/channel has received the last 24 hours. Combined with volume and outlier ratio, it gives a much clearer picture of what is actually working right now. The fresher the data, the more reliable the signal!

Example:
34,000-206,000 = current daily views distribution from these channels.
This is strong demand for a niche. As long as there is several strong channels getting at least 5K-10K views per day on several videos in a niche, the real-time interest should be considered high, and a good sign to enter the niche.

Do note: this can vary from niche to niche, but it’s a good rule of thumb

Scalability & Survivability

All YouTube niches = markets. They go through different market phases. Some niches can last decades, while others only a few weeks. Some markets get millions of views, while others only a couple of thousands. Your strategy might be short- or long-term, but you need to know it before you commit to a niche! So how can you know? Ask yourself; your niche, is it news, a new technology, something that has existed for a long time?

• News related = short lived, volatile and high potential niche (presidential election)

• New technology = might be short lived but could become a long lived niche (AI software)

• Existing fan-fiction = long lived, less volatile, slower but consistent and reliable growth (Marvel)
  
  Tip: Think about what your niche is!

• Is it in line with what you want to enter (short-term, long-term)?

• If long lived, can you create 50+ videos exceptional videos?

• If short lived, is there demand? Use the metrics we just discussed.

• If long lived, is the market big enough? Look at the largest videos in the niche. Is the views count big enough for your ambitions?

How to stand out

Validating demand in a niche is one part of the equation, but standing out and offering something exceptional to the market is also important! You should not straight out copy someone, you need to offer something valuable to the market to actually grow. There’s several ways this can be done:

• Provide a unique angle: Cover a topic in a different way

• Change format: All competition is 20 minutes? Make a 1 hour long video

• Do transfers: Copy what works and blend it into your channel blueprint

• Brute force 10x: Put in the resources to just brute force a better video than the competition (advanced)

How To Stand Out: Unique angle

Covering a topic in a different way (tokyo capsule hotel). You use the same topic that is high demand, but you cover it differently.

How To Stand Out: Change format
Everyone creates 2 hour long documentary videos? What about delivering that same information in just 15 minutes? If a niche is saturated with one length then this can work well

How To Stand Out: Transfers
Everyone creates 2 hour long documentary videos? What about delivering that same information in just 15 minutes? If a niche is saturated with one length then this can work well

Checklist

• Are there demand across multiple channels in the niche with the same topic/format?

• Do you have confirmed demand across all metrics? (volume, outlier ratio and views per day, all at the same time?)

• Are small channels breaking out in the niche?

• Does the niche match your ambition and can you produce enough quality videos? (longevity, virality and market size)

• Do you offer something new to the market or provide something that is 10x better than the competition?

How to find niches super fast?

Use “niche finders” to instantly access viral videos and niches. You save hours of time with this method because you instantly access viral niches. Mittalmar have all the metrics you need (outlier ratio, volume, views per day & more) to evaluate niches.

Example filter:
Use this filter template to find the best niches quickly in outlier softwares.

This will reliably land you very good niches.